About GoNoGo

Our Mission

GoNoGo exists to bring transparency and objectivity to brand ratings. We believe consumers deserve honest, data-driven comparisons that aren't influenced by advertising, sponsorship, or hidden agendas.

How We Rate

Every brand is evaluated on our proprietary 100-point scoring framework across six weighted categories:

• Compliance & Regulation — licensing, regulatory standing, legal compliance
• Customer Satisfaction — real user feedback from app stores, review platforms, social media
• Product Value — pricing fairness, features, transparency, value for money
• Innovation — technology, digital experience, forward-thinking approach
• Customer Support — response times, resolution quality, channel availability
• Accessibility & Security — platform accessibility, data security, inclusive design

Brands scoring 80+ receive a GO rating. Between 60-79 is GO WITH CAUTION. Below 60 is NOGO.

Independence

Our ratings are independent. We don't accept payment from brands to alter scores. Our revenue comes from affiliate partnerships and business intelligence services — never from biased ratings.

Your Voice Matters

Every brand page lets you cast a Go or No Go vote and share your experience. Your reviews help other consumers and contribute to a more transparent marketplace.

GoNoGo Worldwide

GoNoGo currently operates in the United Kingdom and South Africa, with plans to expand to more markets.

Contact

Email: mike@gonogo.co.uk

GoNoGo Ratings and Reviews Ltd.