GoNoGo exists to bring transparency and objectivity to brand ratings. We believe consumers deserve honest, data-driven comparisons that aren't influenced by advertising, sponsorship, or hidden agendas.
Every brand is evaluated on our proprietary 100-point scoring framework across six weighted categories:
Brands scoring 80+ receive a GO rating. Between 60-79 is GO WITH CAUTION. Below 60 is NOGO.
Our ratings are independent. We don't accept payment from brands to alter scores. Our revenue comes from affiliate partnerships and business intelligence services — never from biased ratings.
Every brand page lets you cast a Go or No Go vote and share your experience. Your reviews help other consumers and contribute to a more transparent marketplace.
GoNoGo currently operates in the United Kingdom and South Africa, with plans to expand to more markets.
Email: mike@gonogo.co.uk
GoNoGo Ratings and Reviews Ltd.